If you go back to a few decades where there was no technology for business, everything was slow and time-consuming. With the advent of technology and its assets like Internet, email, smartphones etc, there has been no looking back. Now communication is instant and you have a huge amount of information that moves via the Internet and e-mail. They are powerful tools for the business owner and employees. Innovation in technology has enhanced and improved company operations of all shapes and sizes. They have helped to transform small local units into global business entities.
Sassan Kimiavi is a popular entrepreneur and CEO of an esteemed company in the USA. He says that with the advent of technology in business, communication has improved to a very large extent. Smartphones have now become a necessity for a small business owner. These small devices are the lifeline of a business when it comes to connecting and staying in touch with customers in a timely manner. Smartphones give businesses the next level of success and professionalism. They help in messaging and social media networking with customers online. This allows small businessmen and concerns to be connected to their customer base without hassles at all.
Save costs and time
Gone are the days when printed ads were costly and very expensive. Now, technology has made things easy. When it comes to reaching out to new and potential customers internet marketing ranges from simple information posted on websites to advertising via videos and other images on search engines. E-mail marketing is a cost effective method for you to reach out to a large number of people. You may do so with the aid of coupon, newsletter or maybe an instant business update. You can also reach out to people via text messaging and this is known as mobile marketing. Here, a business establishment can advertise on the mobile phone and provide customers information about what it going on in the business in a interesting and entertaining manner.
Increasing the productivity of the business
He says that technology has also increased the productivity rates of small businesses. The tools that technology provides to small businesses help them get the work done faster and quickly. The technology tools that small businesses can embrace may range from printing out the marketing materials to providing support to their customers via email or online chat. Technology helps to keep customers focused with the aid of technology and it has the sole goal of saving time and money. Business owners state that at times a phone call might be more efficient and productive over an email. Technology is also able to give employees the accurate hardware and latest software to keep them functioning at optimal proficiency.
Technology also improves the customer service of the business. The concern is able to use emails for answering questions and providing online chat support to customers that are online says Sassan Kimiavi. This improves customer loyalty and they with the aid of word-of-mouth are able to spread the goodwill of the business to others.